About
We believe in promoting fair trade and empowering local communities by providing them with a platform to showcase their skills and earn a sustainable livelihood. By buying from us, you are not only supporting the artisans, but also preserving the rich cultural heritage of Pakistan for future generations.From intricately designed textiles to traditional handicrafts, we offer a wide range of products that capture the essence of Pakistan's local culture and heritage. Our products are not just items for decoration or use, but a reflection of the values, beliefs, and traditions that have been passed down for centuries.
We are committed to delivering exceptional customer service, and your satisfaction is our top priority. Whether you're looking for a unique gift or adding to your personal collection, we invite you to explore our collection and experience the beauty of Pakistan's local culture and heritage through our artisan's crafts. Thank you for joining us in celebrating the richness and diversity of Pakistan's cultural heritage.
Daastan-e-Hunar (App)
Daastan e Hunar, an app weaving sustainability into every stitch, embraces the essence of Pakistan's cultural legacy. By empowering local artisans, it becomes a canvas where tradition meets innovation, ensuring that every purchase echoes stories of heritage. Join us in the journey of preserving and celebrating Pakistan's diverse cultural tapestry, one handcrafted masterpiece at a time.
App Goals
Cultural Celebration and Awareness:
Goal: Promote the vibrant and diverse culture of Pakistan by showcasing the craftsmanship of local artisans through the app.
Strategy: Highlight unique heritage and traditions of Pakistan's communities, fostering a global appreciation for the rich cultural tapestry.
Sustainability for Craftspersons:
Goal: Ensure the sustainability of traditional crafts by providing artisans with a platform for showcasing their skills and earning a livelihood.
Strategy: Implement fair trade practices, empowering local communities and contributing to the economic well-being of talented artisans across Pakistan.
Crises Communication and Support:
Goal: Establish a robust crises communication feature within the app to address and mitigate challenges faced by artisans during unforeseen circumstances.
Strategy: Integrate real-time communication channels, ensuring swift support and information dissemination in times of crises, such as natural disasters or economic uncertainties.
Preservation of Cultural Heritage:
Goal: Contribute to the preservation of Pakistan's cultural heritage by offering a curated collection of handcrafted products that embody the stories and traditions passed down through generations.
Strategy: Curate and showcase products that reflect the values, beliefs, and traditions of Pakistan, creating a repository for the cultural heritage for present and future generations.
Meet The Founder
Zulekha, an accomplished Communication Specialist, Art & Culture Practitioner, and Capacity Building Expert, holds an MA in Media and Development from the University of Westminster and an MSc in Mass Communications from the National University of Modern Languages. With a rich background in academia, including roles as an Associate Professor at the National College of Arts, Zulekha has contributed significantly to consultancy projects and capacity building initiatives. Her dedication to education and culture is reflected in extensive volunteer work and a portfolio of publications. Currently serving as Advisor PM GCC at NDMA, Zulekha remains at the forefront of positive change in her areas of expertise.
Download The App
Dasstan e Hunar app, now available on the Play Store, offers a unique platform for exploring and celebrating various skills and talents.